Thinking Inside a Box

Side Project – 2016

Thinking Inside a Box is a brainstorming tool for human behavior change. 95% of our decisions happen without conscious awareness – split-second, impulsive and easily influenced. Thinking Inside a Box puts scientific understanding of these influences into practice. It's an idea-generation tool; use it to change the behaviour of your customers, users, audience, friends, parents or children.


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© Sam Stephenson 2017